I photograph fashion models, role models and a whole spectrum of shiny people in between. Commercial, editorial or personal, for me it’s always about making things fresh, easy and unexpected. I believe in using my work to showcase a world of inclusion and diversity: each client has the opportunity to use their brand power to show a range of humans, regardless of gender, body type, age, race, sexual orientation or bad haircut. Whoever I shoot, I bring a modern sensibility and an element of style, because I believe that people who look good, feel good. I love fashion, but contrary to my best pal Anna Wintour, I see that its real influence comes through glamorizing reality: human moments, occasional quirks and the confidence not to take itself too seriously can create a (big) positive impact. My work may not reverse global warming, but I do like to collaborate with good hardworking people striving for a happy planet. If you’re one of them — and your project needs a good people shooter — please reach out. I’d love to hear what you have in mind.